The dilemma is both artificial and self-inflicted. The world order, if it can be so described, within which Bahá’ís today pursue the work of sharing Bahá’u’lláh’s message is one whose misconceptions about both human nature and social evolution are so fundamental as to severely inhibit the most intelligent and well-intentioned endeavours at human betterment. Particularly is this true with respect to the confusion that surrounds virtually every aspect of the subject of religion. In order to respond adequately to the spiritual needs of their neighbours, Bahá’ís will have to gain an in-depth understanding of the issues involved. The effort of imagination this challenge requires can be appreciated from the advice that is perhaps the most frequently and urgently reiterated admonition in the writings of their Faith: to “meditate”, to “ponder”, to “reflect”.